When we put together our August Stylish French Box, I was very excited to include a candle from Bastide. As we worked together on the details I became intrigued by the husband and wife couple that has created this lifestyle and beauty brand. Shirin von Wulffen and her husband Frédéric Fekkai, acquired a 25 year old brand, which they have relaunched as Bastide, based in Aix-en-Provence where Frédéric grew up.
I was interested to know more about Shirin and her life in provence, and I asked her a couple of questions about the couple’s lifestyle in the south of France, and how the brand influences her own routine as well as that of her family.
Hello, Shirin, thank you for joining us today. Could you tell us about your daily routine, in terms of beauty and health?
Thank you for inviting me! With two kids and an extremely energetic husband, no two days are the same but I try to do some exercise every day: in provence I usually swim or go for a hike with our dog, Gypsie. As I get older, I crave yoga more and more. It makes me feel balanced and clears my thoughts. Sometimes when I am having a bad day, I put my legs up against a wall for 10 min and this can completely change my mood.
How do you balance running your business and being a mom?
The is no such thing as the perfect balance but I really try to focus on the moment and to not let my thoughts and to-do lists run away with me. I feel incredibly lucky to have a schedule that is flexible and allows me to spend time with my kids. On the flip side, I also think it’s valuable for my kids to learn to be independent when I am not able to be with them.
What do you love most about Provence?
The light and the smells. Whenever I am in Provence I have an urge to be creative and I thinks it’s because of the incredible light.
What are your current inspirations for Bastide, the brand?
The nature of Provence is a constant inspiration. It’s incredible to see how plants always find a way to protect themselves and nothing is more beautiful. Currently I am very inspired by wildflowers and how they thrive regardless of how hot and dry the weather is.
What does healthy living mean to you?
Being present and aware. Eating locally and organically as much as possible. Moderation. Laughter. And a bit of Rosé!!
How do you approach decorating your home in Provence?
I could spend every waking hour at antique markets and galleries so our home is a collections of pieces that we fell in love with. Some from Paris, some from travels and many from Isle Sur La Sorgue which is about an hour from our house.
What is one of your favorite family recipes?
Ratatouille… I love the flavours of all the mediterranean vegetables as they slow cook together, especially when I bought them the same morning at the market
Thank you Shirin for spending time with us today!