The full version of this story first appeared in the January/February 2019 issue of My French Country Home Magazine. If you would like to read the whole article, you can purchase the digital magazine HERE.
Many people reach a point in their lives when they feel the need to reinvent themselves, to find a new direction with fresh challenges. But not everybody buys a stoneware factory on the decline and saves the business. Today I am happy to introduce you to a lady I like a lot, who reinvented herself in a spectacular manner, and who remains very modest about her achievements.
Just five years ago Corinne Jourdain Gros was working as a publicist in Paris. The work had its glamorous side, and she loved the city, but the time had come for a change.
Although Corinne was good at her job, she wanted to learn a new skill. While visiting her family in the centre of France, Corinne heard that the Manufacture de Digoin was suffering. Digoin is a well known name in France, the oldest manufacturer in the town of Digoin, famous for its tableware and stoneware, and its beautiful patterns that have been loved for over a century.
She bought the manufacture, realising that it would not be an easy task to save the company, but it wasn’t until the first day she first turned the key on the main gate that the adventure became very real and rather daunting.
She was not put off, and so began an extremely steep learning curve, during which she relied on the employees to teach her their craft, and help her understand how the factory functioned. She learnt about pigments and using the traditional moulds that were in the factory, she updated the designs with her clever use of colours.
Today Corinne continues to grow the business, and has big ambitions for her huge premises of over four acres. She would love to see these old buildings buzzing as a creative hub, welcoming young designers.
I love her tale of reinvention, and seeing how much joy it brings her each day to create and turn the business around.
Because we like to share, we are very excited to offer our readers an exclusive opportunity to buy a beautiful set of Digoin tableware. There is a choice of two colours, white or grey-green. Each set comprises the iconic leaf jug, three small stoneware bowls and two stoneware goblets. Purchase yours HERE!
The box will ship in early April, and there’s a special discount hiding in the pages of the digital magazine for it- subscribe HERE to find it!